Business for good
“You pay your rent, your vendors, your employees, and you pay the planet. Because you have a working relationship with it and you have impacts on it.” Kate Williams, CEO of 1% For The Planet
A BETTER ALTERNATIVE
Creating sustainable products with the exclusive use of materials that are environmentally and ethically sourced is what drives us everyday and what makes our work more exciting and meaningful.
It is our ambition to support this movement and contribute as much as we can for a more sustainable future with: seasonless fashion, sustainable materials, on-demand finishing and fair working conditions.
A second Life
We are using only recycled polyester for our garments. Recycled polyester is made from post-consumer and post-industrial plastic, which otherwise would end up in landfills or in the ocean. Using more recycled polyester reduces our dependence on crude oil as the raw material to make more and more plastic. With the same technical performance as virgin polyester, recycled polyester has a much smaller footprint and can be recycled again and again, without significantly degrading in quality.
A better alternative
All our garments are made of organic cotton grown from non-genetically modified plants and without the use of any synthetic agricultural chemicals such as fertilizers or pesticides (aside from the ones allowed by the certified organic labeling). Besides that, organic cotton needs less water than standard cotton which encourages the health of soils, ecosystems and people by using natural processes.
Fair working Conditions
All of our garments are produced in Asian factories which are GOTS-certified and audited by the Fair Wear Foundation. All garments are also ÖKO-TEX Standard 100 certified. We are proud to be able to say that all our products are printed and embroidered in our hometown Hamburg.
A thoughtful purchase
Our vision to be an ecologically sustainable brand starts with our business model of on-demand. What does this mean for you as a customer? Only once you have placed your order, we start the printing and embroidering process. As a result, you can be sure that a Youth Lagoon garment is truly unique and made just for you. But why does this matter? We are preventing overproduction. Overproduction does not only lead to goods being stored in warehouses for a prolonged time in the absence of customer demand but it also means we can minimize waste by reducing unnecessary material in general.
We are participating in the 1% For The Planet movement. This nonprofit organization was founded in 2002 by Yvon Chouinard (founder of Patagonia), and Craig Mathews. Members are encouraged to support environmental solutions by committing 1% of their annual sales to environmental actions. The organization, in turn, ensures that the money goes to trusted non profit organisations.
$265 million have given back to environmental nonprofits since 2002.
We do plastic-free packaging. Therefore, all garments won’t be packed in plastic bags, but will be wrapped in tissue paper for shipping.
By producing with various types of local timber (FSC®-certified), for example beech and ash, our surfskate decks do not only have an exceptionally high quality but we avoid additional transportation and can reduce our carbon footprint.
Quality & "Herzblut"
Our skateboard and surfskate decks are handcrafted with heart and soul in a local German woodshop. The core construction and materials are an unique example of fine craftmanship and a truly sustainable product.
The Global Organic Textile Standard (GOTS) is recognised as the world's leading processing standard for textiles made from organic fibres. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.
Fair Wear Foundation (Fair Wear) is an independent, non-profit organisation that works to improve conditions for workers in garment factories. Fair Wear is active in 15 production countries in Asia, Africa and Eastern Europe.
To do this, Fair Wear focuses on garment production, specifically sewing, cutting and trimming processes–the most labour intensive parts of the supply chain. Fair Wear works with 130 member brands, who are committed to finding a fairer way to make clothes, and engage directly with factories, trade unions, NGOs and governments to find answers to problems others think are unsolvable. Together with it members Fair Wear is stitching together new solutions across the supply chain to make fashion fair for everyone.
STANDARD 100 by OEKO-TEX® is one of the world's best-known labels for textiles tested for harmful substances. It stands for customer confidence and high product safety.
If a textile article carries the STANDARD 100 label, you can be certain that every component of it, i.e. every thread, button and other accessories, has been tested for harmful substances and that the article is therefore harmless in human ecological terms.
The test is conducted by independent OEKO-TEX® partner institutes on the basis of extensive OEKO-TEX® criteria catalog. In the test they take into account numerous regulated and non-regulated substances, which may be harmful to human health.
FSC® runs a global forest certification system with two key components - Forest Management and Chain of Custody.
The FSC® system allows businesses and consumers to identify, purchase and use wood, paper and other forest products made with materials from well-managed-forest and/or recycled sources.
Join the Journey
We always heartily welcome new comrades. Join us and the sustainable fashion movement.
There is more.
What a time to be alive. And what a time to start doing things differently. As a fashion brand we do recognize our societal responsibility. Therefore we are giving equal value to aesthetics and quality as to ecological sustainbilty and ethical conduct.