What a time to be alive.
Our company was founded with the believe that life becomes richest once we start to follow our heart instead of tribes, trends or norms. When we start to value time over belongings. When we stop trying to impress someone. When we live in close touch with nature and care for its wellbeing. When we listen. When we are open to the unfamiliar. To foreign cultures. To the arts. It becomes richest when we stop judging others for following their own dream and appreciate how all of us are different.
With this mission in mind, a backpack full of good memories and the idea to found Youth Lagoon we returned 2020 from a journey around the world to our home town of Hamburg . We are Max and Mai, a designer and garment engineer having worked for 15 years in corporate fashion and branding — in Hamburg, London, Hong Kong and in Hanoi. And we still do, however our drive and goals have very much changed over time. Mai is working with one of the world’s largest fashion manufacturers on their mission to become a circular business; Max is currently helping to design software for the recycling and waste management industry. We are skaters, travelers, hard working enthusiasts but most importantly outdoorsy and ocean lovers. With Youth Lagoon we are trying ourselves in building a company that puts its people and our planet above profits.
Rooted in surf culture, we are very proudly producing sustainable products, inspired by the arts, travel and a sophisticated mind — always with the intend to promote a curious and free spirited lifestyle that does not vanish but strive with age.
Travel has been our central source of inspiration and we value every experience and culture which has crossed our way. It always feels personal sending out a parcel to someone in a place we have been to.
What a time to be alive. And what a time to start doing things differently. As a fashion brand we do recognize our societal responsibility. Therefore we are giving equal value to aesthetics and quality as to ecological sustainbilty and ethical conduct.
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