The Journey

There was a dream and that was blue.

We are in 2013. Two lost souls on an open highway heading west. Vegas behind them, a mighty silhouette of mountains reaching high into the sky, on the horizon. Never felt a time more unbound, more exciting. These dark peaks are the Sierra Nevada. And behind them, where the sun is sinking into the Pacific Ocean, there lives a dream.

»Oh, imagine those wild shores. Every step in the warm, white sands awakens your soul. The grove, the beach, all is wet with rain. A hint of freedom is lying in the air. As the sky opens the last line of leaves is blown away, like curtains in front of an open window. And then you can peak inside a cathedral of perfect blue — from your toes in the sand to your head in the sky.«

This late August summer night in '13 remains to be never forgotten. For it is so, that some dreams are not meant to come true. They are like fire burning inside your soul, driving the spirit of a life on the search. Too wild to be fulfilled, yet too bright to go out.

So stick to your path. Keep your hope. Head west, with the sun in your face and the optimism in your heart, that tells you there is a perfect blue lagoon somewhere.

And it will no longer be so far away.

What a time to be alive.

And what a time to start doing things differently. Of course the journey goes on, but while we still drift on our vague path some goals have become more precise. One of them for sure is, that a good company must be ethical and a good product as sustainable as possible.

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